New! ChatLLM - Abacus AI Deep Agent
Case Studies
 
ALL CASE STUDIES
Generative AI
Optimization
Structured ML
OPTIMIZATION
Marketing Spend Optimization
The company used Abacus's traffic forecasting model to find the optimal distribution of the marketing budget across different media channels
Problem
The company needed help optimizing for maximum footfall in their retail stores for a fixed marketing budget
Solution
Abacus provided a traffic forecasting model and an optimization tool to optimize the distribution of the marketing budget across different media channels
Results
Accurate traffic predictions and efficient allocation of marketing spends
96% accuracy in traffic predictions
forecasts up to 13 weeks in advance
15% increase in footfall
OPTIMIZATION
Price Optimization
Abacus helped the company discover the ideal price point for its products, optimizing for the highest revenue/profits
Problem
The company struggled with figuring out the ideal price points for its product
Solution
Abacus provided a regression model to deduce the products' price sensitivity and ideal price point
Results
The company improved profits and revenue
improved net profits per guest by 10%
90% accuracy in price sensitivity deductions
ease of price experimentation without losing customers
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Structured ML
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